We have talked about sustainability in the past, and that is because sustainability has become one of the most important topics of our century. Embracing sustainability has become a strategic imperative, and it is no longer something that can be pushed down on an organization's priority list. Many consumers are constantly demanding action to be taken when it comes to our environment, and it is essential that organizations start promoting strategic sustainability.
But, how can you do that?
Be Innovative
Sustainability is no longer limited to recycling – it goes way beyond that. Promoting strategic sustainability is about the details, and organizations must consider every level of their business in order to take sustainable actions from the inside out. Organizations need to bear in mind that they should not only meet the needs of society and the environment but also create a competitive advantage with their competitors. It is important to think of sustainability as part of the strategic process, and not as an afterthought.
It is important that organizations connect with their external and internal environment in order to align their individualities with industry norms and consumer demands. Ask yourself: how can my organization benefit from sustainability? By analyzing your own environment, you will be able to make strategic sustainable decisions that differ from your competitors, and it will have a positive impact on your consumers' – as well as potential consumers' – perception of your brand.
Create a Sustainable Culture
Make sure that every member of your organization is aware of the sustainable changes your company is implementing. Not only that, but ensure that your employees are thinking strategically when it comes to sustainability – it should be a part of your organization's culture, and it should be something every employee feels motivated and positive about.
Consider the Sustainable Cycle
A product's entire life should be considered a cycle – from the resources used and process adopted, to the product's operation and disposal options. Design for longevity and remanufacturing and you, your customer and the environment can only benefit.
Be Resilient
Embracing strategic sustainability takes time, and organizations must be patient and remain resilient in face of the uncertain future. Adopt a structural approach and ask yourself: how can I be strategically prepared for the future while embracing sustainable tactics?
When incorporated with strategic planning, sustainability offers organizations a valuable future, as well as the opportunity to make a positive impact on their consumers', and potential consumers' minds. Sustainability is no longer a pretty facade; it is an essential part of our and our environment's future.
At Phoenix Systems, we value sustainability. Find out more about our sustainable office in our previous blog post. If you have any questions, please contact This email address is being protected from spambots. You need JavaScript enabled to view it. for more information.
